Contact Quality News

Top Stories

Stop ignoring your data

Feb 21, 2012
In the aftermath of Valentine's Day, after recovering from too much chocolate, recycling the greeting cards and throwing away the wilted flowers, take a moment to explore your emotions regarding your company's data.

Stage a data hoarding intervention

Feb 17, 2012
As the cost of electronic storage drops in proportion to the increasing affordability of USB drives, hard drives and remote servers, simply saving everything has become an easier choice for consumers and businesses to make.

Data quality in the eye of the beholder

Feb 17, 2012
What you think you're looking for may be in a different format, could be outdated or may not exist at all when reviewing customer records or other databases where list management and/or contact data quality has not been made a priority.

USPS seeks cuts, new deals to reach profitability

Feb 17, 2012
Marketers who use direct mail as part of their direct marketing solutions should be prepared for upcoming USPS closures that could impact delivery times.

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